Jada Toys, NASCAR launch affordable toy vehicles (NASCAR.com)
March 31, 2010
Jada Toys, Inc. unveiled a new, officially licensed NASCAR toy vehicle line, featuring the sport’s more popular drivers: Dale Earnhardt Jr., Jeff Gordon, Jimmie Johnson, Tony Stewart, and Kyle Busch. The NASCAR product line—which includes Radio Control, Lights and Sounds, and Motorized Pullback vehicles—offers all the NASCAR action and authenticity its loyal fans have come to love, while still maintaining affordable price points so everyone can join in the fun.
Jada Toys’ NASCAR radio control and pullback toy vehicles bring all the heart pounding, high speed action home with the authentic look and feel true NASCAR fans of all ages will appreciate. Providing full function control with a high speed motor, the 1/24th and 1/64 th micro RC vehicles perform just as good as they look. With the new “Quick Charger Controller” feature for the 1/64th micro RC’s, drivers spend more time in the action and less in the pits.
For the younger NASCAR enthusiast, Jada introduced NASCAR Lights and Sounds vehicles bringing a fresh new look and feel to the category. Available in 5.5 inch and 7.5 inch sizes, these highly stylized racers feature forward racing action, driver audio, sound effects, and flashing lights which are sure to keep future NASCAR superstars entertained for hours on end. With no bulky buttons, activating all the fun is as easy as pressing in the doors or hood.
“These Jada toys hit an important target for us,” said Blake Davidson, managing director of licensed products for NASCAR. “As a sport, we are always looking for the best way to allow our fans to experience the sight, sound and feel of our sport. This line of toys does just that by putting NASCAR into the hands of our young fans.”
These new products are available at the NASCAR.COM Superstore and other fine retailers nationwide. The suggested retail prices are $14.99 for the 1/24th scale RC, $10.99 for the 1/64th scale micro RC, $3.99 for the Motorized Pullback, $6.99 for the 5.5 inch Lights & Sounds, and $9.99 for the 7.5 inch Lights & Sounds.
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