‘Man Who Made NASCAR’ examines France Jr.’s life (NASCAR.com)

March 31, 2010

Former NASCAR president, chairman and CEO William Clifton France—known to most people as Bill France Jr.—is remembered and revered as the man who followed his visionary father at the helm of NASCAR. During the course of his storied career, France Jr. became the type of bold leader necessary to guide NASCAR to become the monster sports business it is today.

France Jr. grew up during the formative years of stock car racing, living and learning every detail of the sport from his own experiences and those of his father, NASCAR founder William Henry Getty France, who was known as Bill Sr. or “Big Bill.” In the new biography Bill France Jr.: The Man Who Made NASCAR, author H.A. Branham examines his extraordinary life, including:

• France Jr.’s role in NASCAR’s early years prior to taking his father’s position • His assumption to the presidency of NASCAR • NASCAR’s explosion in popularity during his time at the helm • His courageous battle with cancer throughout the last decade of his life. • His final role as vice chairman and main advisor to his son, chairman/CEO Brian France

France Jr. combined pragmatism with optimism, an approach that resulted in a calculated and adventurous road to success for NASCAR. He is remembered as being a colorful character and a tough-as-nails leader with a heart of gold who was known for being both endearing and intimidating.

“Keep moving or else you’ll get passed up,” was France Jr.’s philosophy, but it ran concurrent with the axiom that you can’t really know where you’re going unless you know where you’ve been. Bill France Jr.: The Man Who Made NASCAR will help to ensure that no one ever forgets the legacy of this legendary visionary who guided the sport to unprecedented levels of popularity.

Branham is NASCAR’s director of written communications and has been with the sanctioning body since 2001. He has authored three previous books, including two NASCAR history works: The NASCAR Vault and The NASCAR Family Album.

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